I got piqued

So I got this email from eBay that had this banner:

Boost sales fast! Describe Item Specifics and peak buyer's interest.

“Peak buyers’ interest”? Really? While I appreciate the proper use of the possessive apostrophe, the word is pique. It means to stimulate. It also means to annoy. Which they did.

Posted by Jonathan at 09:41 PM, 28 April 2007

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